A few things quickly come to mind when the topic of branding comes up with my clients and colleagues: logos, colors, messaging, product packaging, advertisements and commercials. Drawing in and keeping customers is paramount to a business’s or product’s livelihood — how to get noticed, how to keep interest, how to create and maintain a loyal audience and, when all is said and done, how to make money. There’s no question that external branding can play a critical role in a company’s bottom line, but what is often overlooked is the great value of internal branding.Read More
I was forwarded an article the other day (link below) regarding the continued relevance of the Twitter media platform, which is a very interesting topic for me as a consultant in the marketing business whose clients are still wondering if Twitter is right for their companies. Read More
Recent Posts
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Internal Branding: The Lost Treasure of Corporate Communication November 19,2015
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Are YOU still using Twitter? October 29,2015