A few things quickly come to mind when the topic of branding comes up with my clients and colleagues: logos, colors, messaging, product packaging, advertisements and commercials. Drawing in and keeping customers is paramount to a business’s or product’s livelihood — how to get noticed, how to keep interest, how to create and maintain a loyal audience and, when all is said and done, how to make money. There’s no question that external branding can play a critical role in a company’s bottom line, but what is often overlooked is the great value of internal branding.Read More