TwitterDownI was forwarded an article the other day (link below) regarding the continued relevance of the Twitter media platform, which is a very interesting topic for me as a consultant in the marketing business whose clients are still wondering if Twitter is right for their companies.  

I myself have pretty much abandoned Twitter for my own use, personally and professionally. It was once a really useful place to connect with people from all over the world, but then it became overrun by corporations and seemingly endless uninteresting quips and blather — people shouting out into the aether, regardless of whether anyone was actually listening. In a way it’s funny, because it seems that only now are some of the more conservative businesses finally breaking down and buying into the Twitter platform, but I’m wondering whether it may be too late at this point. Has the Twitter audience disappeared?

It’s a good reminder that modern technology moves at the speed of light; businesses have to be on top of their game. They have to adapt quickly and utilize technology when it’s flourishing, because there will always be something newer and “better” tomorrow to take its place.

Are you still using Twitter?

Why Twitter’s Dying (And What You Can Learn From It)